In a flash of hot pink smoke and 80s inspired imagery, Goldfrapp drop their new clip ‘Rocket’, the first single from their fifth studio album ‘Head First’, set for release on March 19.

Taking a synthsational turn back to the 80s, it’s an addictively simple pop tune. However, I’m still not sure the section of the 80s that inspired them most during the making of this was the part we’d all most like to remember. Think sweatbands, legwarmers and leotards over tights as opposed to lace gloves and big shoulders.

The clip is filled with colour and actually kinda feels like a cross between something we would have expected Kylie to do (circa Body Language) and a choreographed piece from Olivia Newton John from her time reigning over cheeseville!

Oh, and how could I possibly forget the taped-up hostage in her passenger seat? Bringing back the femme fatale not seen since Nina Perrson’s most notable clip fatale to date in The Cardigans’ My Favourite Game and Gwen Stefani in No Doubt- It’s My Life.

I’m still perched firmly on the fence between liking the clip and finding the cheese pop of ‘Rocket’ itself most annoying. From everything the band promised to be at the beginning with Felt Mountain and Black Cherry, to this? I don’t heart it at all! L